Published on 2025-06-09
SEO vs Google AI: Is SEO the Same as Before?
SEO used to be all about keywords, backlinks, and a sprinkle of technical know-how. But now, with Google’s AI getting smarter every day, is SEO still the same game? Or has it evolved into something entirely new? At Techchaze, we’re all about staying ahead of the curve, so let’s break down what’s changed, what hasn’t, and how you can win in the age of Google AI.
- The Old-School SEO Playbook
In the “good old days,” SEO was pretty straightforward: Stuff your pages with target keywords. Build as many backlinks as possible. Make sure your site loads fast and looks good on mobile. If you followed these rules, your site would climb the rankings. Simple, right?
- Enter Google AI: The Game Changer
Now, Google’s AI (think: RankBrain, BERT, Gemini, and more) is like a super-smart referee. It doesn’t just look for keywords, it tries to understand what users really mean. Context, intent, and user experience are now front and centre.
What does this mean for your website?
Google AI can interpret natural language, so it “gets” what your content is about, even if you’re not using exact-match keywords. It rewards pages that genuinely answer user questions and keep visitors engaged. It can spot spammy tactics a mile away (sorry, keyword stuffers!).
- So, Is SEO Still the Same?
Short answer: No! but that’s a good thing! Modern SEO is less about “tricking” search engines and more about creating awesome, helpful content for real people. Here’s what matters most today:
Write for humans first, then optimise for search. Use clear, conversational language. Make your site fast, mobile-friendly, and easy to navigate. Answer real questions, become the go-to expert in your space. Embrace multimedia: images, videos, infographics, and interactive elements all help.
"Modern SEO isn’t about tricking search engines, it’s about creating content that real people (and smart AI) genuinely love."
SEO isn’t dead, it’s just smarter (and a lot more fun). With Google AI leading the charge, the best way to rank is to create content that people (and search engines) love. At Techchaze, we blend creativity, strategy, and the latest tech to help your business shine online, no old-school tricks required.
Ready to future-proof your website? Let’s chat and craft an SEO strategy that works in the age of AI!
Jyoshmita Baro
Head of Business Operations
